Increase your open and click-through rates by optimising your email marketing with more effective copy.
Be open to email marketing.
Email marketing remains one of the most important and effective ways for your business to connect with your target audience and encourage customer engagement. As a marketing tool, it also boasts one of the highest Returns on Investment (ROI), but in order for it to work, they have to first be opened.
I craft enticing emails designed to engage your prospects and promote activity.
Why is email copy so important for my business?
Well… done right, it works! Email marketing has the highest return on investment for small businesses.
Not only that but “a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness.” (Source: Campaign Monitor, 2019).
What’s the return on investment with
Pretty good actually. On average in the UK, email marketers reported an average return on investment of 3800%. If you do the math, that’s an average return of £38 for every pound invested.
This astoundingly high return rate has to do with the low cost of implementing email campaigns, which is what makes this one of the most effective advertising solutions out there.
Mind Trick Copywriting crafts these email campaigns for you, optimising engagement to give you higher open rates and the potential for more conversions.
How can Mind Trick make my email marketing
If you really want to optimise your email marketing for maximum return on investment (ROI) you’ve got to be looking at A/B testing and segmentation. If you don’t already know about these strategies give me a call and we can have a chat about how they work.
But basically, these are used as personalisation tactics to deliver more relevant email marketing to subscribers based on their geographic location, interests, purchase history, and much more.
Companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests.
(Source: Litmus, 2019)
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We write our own email marketing.
Do we need a copywriter?
“Over 20% of marketers surveyed say that email design is improving their email engagement.”(Source: HubSpot, 2020)
This is because engaging email copy requires a particular writing formula and design in which to be truly effective.
Many businesses are still using the “one big list” method of machine-gunning a nonspecific, generic email to all their subscribers with minimal effort. Unfortunately that minimal effort shows and nearly half of those who subscribe to email lists end up trashing those emails.
Message Personalization is the number one tactic used by email marketers to improve performance.
Whether you’re marketing to B2C or B2B, I’m trained to structure your emails for greater impact and to encourage interaction. If you want to maximise your email engagement Mind Trick Copywriting can help.